When built properly, an integrated communication system can dramatically improve the way you do business. Step 1 – Build a communications framework If you're familiar with the concept of the 'elevator pitch' you'll understand the value in being able to describe a big idea in simple terms.
A good comms framework is your business in a nutshell. It sits comfortably as a layer on top of your organisational workflow and describes all the things that have to happen, in what order and when, and lists the various resources, tools and templates available to help along the way. It need not be complicated or overly detailed but it must be accurate and up to date. Your framework serves to keep everyone within the organisation on the same page (quite literally, a lot of the time). |
Serious stories about communication
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Bruce Ransley
I dig a little deeper than most comms folk. From science at university, to a cold-and-wet career as a commercial diver, to working underground, and for the past 17 years as a communicator-at-large, I've had my fair share of weird experiences in all sorts of situations. It's given me a fair-to-middling grounding in all things explanatory. |