Placemats – the new government briefing format
There's an art to presenting a complicated idea on a single page. The content needs to be digestible at a glance, enable the reader to understand how the pieces fit together, and make it apparent what needs to happen next. We can turn your notes into a fine-looking A3 placemat or pretty-up what you've already made – and ensure the logic behind the content is sound.
At its simplest, a placemat could look something like this ...
At its simplest, a placemat could look something like this ...
Of course, you can apply a template and format to suit your organisation's requirements and branding. It's important to nail down what you actually need – what your audience needs – and not rely on a one-size-fits all template from the internet.
And don't fall for the common traps of developing strategy documents, explained in my blog post.
And don't fall for the common traps of developing strategy documents, explained in my blog post.
Your placemat could become far sexier than you thought ...
Imagine using your one-page placemat as the basis for an in-depth presentation, once the project is live. If you're on a desktop computer, watch my example of a 'Prezi', which is a tool akin to PowerPoint that's just made for spicing up a placemat. If you're on a mobile right now the magic animation won't work.
Begin with your single page, then magically zoom in to the bowels of your idea. Just click on the arrow in the window to progress through the slides. For a full-screen experience, use this link (again, desktop PC only).
Begin with your single page, then magically zoom in to the bowels of your idea. Just click on the arrow in the window to progress through the slides. For a full-screen experience, use this link (again, desktop PC only).
Email Bruce to arrange a chat: bruce.ransley@impress-cc.com.au