I can see them now, a bunch of smug content-marketing ‘experts’ patting themselves on the back for coming up with such a deviously cunning strategy.
People are afraid of missing out, you see. They won’t be able to NOT click on the green button, because the red one represents a clearly negative statement about oneself, and who wants that? |
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Bruce Ransley
I dig a little deeper than most comms folk. From science at university, to a cold-and-wet career as a commercial diver, to working underground, and for the past 17 years as a communicator-at-large, I've had my fair share of weird experiences in all sorts of situations. It's given me a fair-to-middling grounding in all things explanatory. |