False metrics are everywhere in our media. There’s a TV commercial from QBE insurance that asks,
“What's the chance of this young woman getting a great deal on car insurance? Maybe five per cent? Ten per cent? Actually it’s one-hundred per cent, because we know she’s a safe driver.” |
Serious stories about communication
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Bruce Ransley
I dig a little deeper than most comms folk. From science at university, to a cold-and-wet career as a commercial diver, to working underground, and for the past 17 years as a communicator-at-large, I've had my fair share of weird experiences in all sorts of situations. It's given me a fair-to-middling grounding in all things explanatory. |