Category: Clear Communication

The barenaked truth about strategy documents

1/3/2021

Here are some objectives I randomly plucked out of three current government strategic plans. You know the type of document: the one that sits on the organisation’s website to demonstrate that they’re on the ball and forward thinking. It'll be apparent that it’s a strategy document because it will have the words ‘strategic plan’ in the title.

Zeke never did take too kindly to bad strategy documents.

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Bruce Ransley

I dig a little deeper than most comms folk. From science at university, to a cold-and-wet career as a commercial diver, to working underground, and for the past 17 years as a communicator-at-large, I've had my fair share of weird experiences in all sorts of situations. It's given me a fair-to-middling grounding in all things explanatory.

This isn't my cat.

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The barenaked truth about strategy documents

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Bruce Ransley