Here are some ‘objectives’ I randomly plucked out of three current government strategic plans. You know the type of document: the one that sits on the organisation’s website to demonstrate that they’re on the ball and forward thinking. It'll be apparent that it’s a strategy document because it will have the words ‘strategic plan’ in the title.
False metrics are everywhere in our media. There’s a TV commercial from QBE insurance that asks,
“What's the chance of this young woman getting a great deal on car insurance? Maybe five per cent? Ten per cent? Actually it’s one-hundred per cent, because we know she’s a safe driver.”
The beloved bloodsucker from True Blood (beloved, at least, by my missus Jess) has nothing to do with this post, but it was Jess who gave the thought its life, so here's a picture of Bill.
After fielding yet another annoying marketing call Jess observed that we should have a government bill that says, as is the case with vampires, telemarketers can only come into our home if we invite them.
Serious stories about communication
told in a silly voice.
I dig a little deeper than most comms folk. From science at university, to a cold-and-wet career as a commercial diver, to working underground, and for the past 15 years as a communicator-at-large, I've had my fair share of weird experiences in all sorts of situations. It's given me a fair-to-middling grounding in all things explanatory.