Editing and proofreading
Expert and fast, we can turn your draft into an error-free polished masterpiece. It'll look good too because we're ace at document formatting and layout. We edit to modern Australian style and can often be seen clutching a copy of the Australian Style Manual. In case we need to club someone with it.
Writing on your behalf
Articles, case studies, website and intranet content, technical reports, procedure manuals ... you name it, we've written it. It's not like we magically know what you want to say though. We work by sitting down with you and your subject matter experts and painlessly extracting your message for packaging into a format and style that your intended audience will appreciate. Nothing is too technical for us to translate.
Our approach is built around two simple questions: what's your point, and who cares? Don't tell us what you know but what your audience wants to know. We're good at putting ourselves in the reader's shoes and helping to keep the message on target.
If you haven't met them already we can introduce you to the new range of online collaboration tools. They've revolutionised the writing process by enabling your whole team to work on a document at the same time. Be careful though – sometimes with great power comes great stupidity.
To attract attention you need good content – for your website, in your reports and newsletters, your blog posts.
'Content marketing' and 'content strategy' are just terms that reflect what we've always preached: make your message appealing to your audience. It's this, not tricky-behind-the-scenes website coding, that will put you up high on search results.
Templates for writing your own story
Not everyone has the budget to hire a writing firm each time they need a blog post. But since it can be really difficult corralling your herd ... er ... staff into generating schmick content for your quarterly newsletter or website we've come up with a solution: story forms. A story form is a simple, non-intimidating template that your staff can fill in to give you all the facts and figures about the story they have to tell without presenting them with an intimidating blank page. Tailored to your organisation, the story form enables you to collect a useful background from each contributor in a consistent way so you can quickly write the story in your own style. The article-generating process goes from a mishmash of flying information and jargon into a tightly-constrained format that's easy to wrangle. If you do end up employing a professional to polish the words it will take them a couple of hours, not a couple of days.